Authentic  PR (IBIZA and ISLANDS)  is a unique new PR service – the brainchild of publicity experts Pandora George and Claire Norrish. Both have worked extensively with travel clients in Ibiza and across the world promoting hotels, tourist boards, restaurants, beach clubs, retreats and boutiques. They have both been in the PR business for over two decades and have a wealth of travel PR experience. Most importantly they have worked extensively with Ibiza clients and have an in-depth knowledge of the Island.  The company has recently expanded to launch a new global division Authentic ISLANDS with the appointment by a stunning new luxury Phinisi super-yacht ‘Prana By Atzaro’ based near Bali.

Each year Authentic PR cherry-pick a ‘little black book’ containing the most authentic, stylish, original and beautiful new places on Ibiza and around the globe. Travel trends are changing and there has been a recent shift into people seeking a more natural, rustic but still luxurious island experience from where to stay, to shopping, to dining, to where to get the perfect sunset cocktails, secret beaches, and supper clubs.  From new launches to established revamped brands Authentic Ibiza’s clients will be a personal edit of their favourite insider places for those in the know.

Between them, Claire and Pandora have handled publicity for Ibiza-based clients including Pikes Hotel, The Giri Residence, Amante Ibiza, Formentera Yoga, La Galeria Elefante, Harrissa Hideways, Circa Ibiza, Villa Rayo De Sol, Louise Maxwell, The Amorevore Food Festival, Ibiza Food Studio and Taller De Tapas, Ibiza Retreats,  Ibiza Darling, Author Tanja Ting (‘Pure Goodness’ Ibiza recipes).  Visit Authentic PR for more information or email

Claire and Pandora will continue to run their own separate successful companies, Bullet PR and Claire Norrish PR, alongside Authentic Ibiza PR.

‘Claire has an in-depth understanding of the UK media – she knows exactly which journalists and magazines to work with for us and she always delivers.  She has been instrumental in the Pikes relaunch this year and taken Pikes to the next level in terms of brand recognition and publicity.  Our recent five page feature and shoot in the Saturday Times magazine was the perfect piece of PR that encapsulated the Pikes brand perfectly. ’   

Dawn Hindle, Co-Owner and Creative Director of Pikes Hotel, Ibiza

‘What sets claire apart from other PR specialists is her enthusiasm for contribution of ideas, USP and on trend press releases. Claire has great skills in being able to word a concept in a fresh and exciting way’

 Jax Lysycia – Founder of Formentera Yoga Retreats

We have been working with Claire Norrish since 2013 and can’t imagine anyone doing better – within the first few months we had articles in Red magazine and Sunday Times Style, and we are about to be featured in the Sunday Times in their Homes section.  She’s constantly offering ideas and ways of promotion and is simply a treasure to work with!’

Victoria Durrer-Gasse Owner of La Galeria Elefante, Ibiza

 Claire has been a vital part of our growth at Wild Nutrition since we began in 2011. She has worked closely with us and our team to build strong, lasting relationships with the press. Not only is Claire a creative and well respected PR, she also happens to be a truly lovely person which makes working with her all the more enjoyable. 

Henrietta Norton, Nutritional Therapist and co-founder of Wild Nutrition

‘Quite simply the ‘Go-To’ PR for travel and wellbeing. We regularly use feature her health experts on our pages and love working with her. Basically she is brilliant’  

Emma Van Hinsbergh, Beauty Editor at Natural Health Magazine

Digital Marketing Support

If you need it, we can advise on photography, web or look-book design as well as supplying copywriting or one-off press release writing services. We can help with digital marketing and social media experts or SEO support. We also have access to creative contacts and can put you in touch with branding experts.

Our experience in event management means we can organise successful press days, launches or parties for you. We also co-ordinate celebrity seeding – we have gifted luminaries from Claudia Schiffer to Cara Delevigne and can brainstorm on-brand collaborations or partnerships.