Authentic  PR  is a unique PR service – the brainchild of Claire Norrish and Pandora George. The agency started with luxury travel clients in Ibiza and has now expanded across the world to promote hotels, luxury villas, tourist boards, restaurants, beach clubs, charter yachts and wellbeing retreats. Claire and Pandora have both been in the PR business for over two decades and have a wealth of travel PR experience.  The company expanded to launch a global division with the appointment by a stunning new luxury super-yacht ‘Prana By Atzaro’ based in Indonesia and now represents a collection of hospitality clients across the world.

Services include strategic planning, brand development, social media strategy, seasonal and retainer PR campaigns, press trips, brand collaborations and partnerships, content creation, marketing support and Press Office Services.

Visit Authentic PR for more information or email

Claire and Pandora continue to run their own separate successful companies, Bullet PR and Claire Norrish PR, alongside Authentic Ibiza PR.

‘Claire has an in-depth understanding of the UK media – she knows exactly which journalists and magazines to work with for us and she always delivers.  She has been instrumental in the Pikes relaunch this year and taken Pikes to the next level in terms of brand recognition and publicity.  Our recent five page feature and shoot in the Saturday Times magazine was the perfect piece of PR that encapsulated the Pikes brand perfectly. ’   

Dawn Hindle, Co-Owner and Creative Director of Pikes Hotel, Ibiza

‘What sets claire apart from other PR specialists is her enthusiasm for contribution of ideas, USP and on trend press releases. Claire has great skills in being able to word a concept in a fresh and exciting way’

 Jax Lysycia – Founder of Formentera Yoga Retreats

We have been working with Claire Norrish since 2013 and can’t imagine anyone doing better – within the first few months we had articles in Red magazine and Sunday Times Style, and we are about to be featured in the Sunday Times in their Homes section.  She’s constantly offering ideas and ways of promotion and is simply a treasure to work with!’

Victoria Durrer-Gasse – Owner of La Galeria Elefante, Ibiza 

‘Quite simply the ‘Go-To’ PR for travel and wellbeing. We regularly use feature her health experts on our pages and love working with her. Basically she is brilliant’  

Emma Van Hinsbergh, Beauty Editor at Natural Health Magazine

Digital Marketing Support

If you need it, we can advise on photography or website design as well as supplying copywriting or one-off press release writing services. We can help with supplying digital marketing and social media experts or SEO support. We also have access to the very best creative contacts and can put you in touch with branding experts.